High Life
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By: Holland McGraw
Once upon a time High Life was Millers premium beer. Images of dapper men and dashing dames showed consumers what it was to be in, “The High Life.” The Champagne of Beers, a slogan that bubbled out of the bottle and onto the label that resulted from its abundance of bubbles. With bubbly in mind the beverage shaped its 12 oz beer bottles in the fashion of champagne bottles. In High Life’s high times it was so revered a WWII B-17 crew named their bomber after the All American brew and painted, “The woman in the moon,” on the bombers nose.
The razzle-dazzle of High Life’s early highbrow history is a far cry from the cheep lowbrow beer I remember in high school. The context of High Life changed hands from the dapper dining halls of the roaring 20’s to loaded delinquent drinking in California Canyons during the 90’s. Today’s High Life at the liquor stores and markets is scarce in a six-pack, but abundant in 12 packs and 32 oz cans.
Questioning the beers quality based on the market place push for quantity, I stumbled upon mouth puckering beer-sipping reviews where they give the brew bland reviews. With all of that said, what High life is lacking in taste it is making up for in style with their well-designed labels and rekindling of advertising from a rich past. 
So if your wallet is light and your thirst is great go down to your corner store and grab your self a 32oz can of bubbly, now you’re living it up in the, “High Life.”
Notes:
Miller High Life. Retrieved 10 20, 14, from ratebeer: http://www.ratebeer.com/beer/miller-high-life/407/
WW2 Aircraft Crash Sites. Retrieved 10 20, 2014, from facebook: https://www.facebook.com/Ww2AircraftCrashSites/photos/pb.110534692438545.-2207520000.1413838438./362326653926013/?type=3&theater
Wikipedia. Retrieved 10 20, 2014, from http://en.wikipedia.org/wiki/Miller_Brewing_Company#Miller_High_Life
My name is, Holland McGraw, I grew up in Southern California. I moved to Oklahoma in 1996 and in 1999 I joined the Army in Oklahoma City. I served in the 2nd Ranger Battalion from 1999 to 2004. While in the Army I served in OEF and OIF. After separating from the military I earned a BA in History from California State University Northridge and MA in Library Science from San Jose State University. I currently reside in Washington State where I work and run, Some Like It Shot Photography, with my wife.
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