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By: Holland McGraw

Once upon a time High Life was Millers premium beer. Images of dapper men and dashing dames showed consumers what it was to be in, “The High Life.” The Champagne of Beers, a slogan that bubbled out of the bottle and onto the label that resulted from its abundance of bubbles. With bubbly in mind the beverage shaped its 12 oz beer bottles in the fashion of champagne bottles. In High Life’s high times it was so revered a WWII B-17 crew named their bomber after the All American brew and painted, “The woman in the moon,” on the bombers nose.

The razzle-dazzle of High Life’s early highbrow history is a far cry from the cheep lowbrow beer I remember in high school.  The context of High Life changed hands from the dapper dining halls of the roaring 20’s to loaded delinquent drinking in California Canyons during the 90’s. Today’s High Life at the liquor stores and markets is scarce in a six-pack, but abundant in 12 packs and 32 oz cans.Questioning the beers quality based on the market place push for quantity, I stumbled upon mouth puckering beer-sipping reviews where they give the brew bland reviews. With all of that said, what High life is lacking in taste it is making up for in style with their well-designed labels and rekindling of advertising from a rich past. So if your wallet is light and your thirst is great go down to your corner store and grab your self a 32oz can of bubbly, now you’re living it up in the, “High Life.”

Notes:

Miller High Life. Retrieved 10 20, 14, from ratebeer: http://www.ratebeer.com/beer/miller-high-life/407/

WW2 Aircraft Crash Sites. Retrieved 10 20, 2014, from facebook: https://www.facebook.com/Ww2AircraftCrashSites/photos/pb.110534692438545.-2207520000.1413838438./362326653926013/?type=3&theater

Wikipedia. Retrieved 10 20, 2014, from http://en.wikipedia.org/wiki/Miller_Brewing_Company#Miller_High_Life

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